If your remember a time before there was a microsoft.com, then you remember the days about 10-15 years ago when something called Virtual Reality, or VR, was all the rage. In VR, you could have what was called “an immersive experience” flying an airplane, walking around big blocks and pyramids, or moving molecules together to create new drugs. But, you’d have to wear googles and gloves to experience it.
I hadn’t thought about VR in a long time, having had to think about more pressing things like earning a living–which you couldn’t really do in VR back then.
Then, about a year ago, I wandered into Second Life. It hit me like a ton of bricks, “Oh my god!” I said to myself, “VR is here. How did I miss it sneaking up on me?” After all I was part of a little VR “study group” that met a few times over beers in 1992 in Philadelphia. There was a photographer turned programmer, a recent product manager refugee from Intel, a philosopher if I remember correctly, and me. But back then, we had missed something that makes Second Life special: the other people in the world. The in-world economy wasn’t even in our radar screen, let alone “foreign currency” exchanges that convert “Linden” dollars into US dollars and back.
Second Life is about people and the things they create. In one sense, it’s a “place” where you can pioneer a new society, a new life. In another sense, it’s a hook up joint.
Find out about Second Life for yourself as I speak to Philip Rosedale, Founder and CEO of Linden Lab, creators of Second Life. We talk about nightlife in Second Life; business in Second Life and the obvious mistakes real world brands will make entering the world; and many other intriguing ideas about spending time in a virtual world.
Then, you’ll hear from some of the top women gamers in the world, Athena and AthenaTwin, co-founders of the PMS Clan, the largest group of women gamers as they enter Second Life for the first time. You’ll hear them answer the question they first asked me, “What do you do in Second Life?”
John Beck, author of Got Game, rounds out the discussion with insights into gamers.
I hope you’ll find this podcast opens up a new world world of possibilities. If you feel dizzy thinking about Second Life and virtual worlds, stick with it. It sooon becomes familiar because ultimately, it’s about people.
A little trivia: the first offices of the company where on Linden Street in San Francisco, hence the name “Linden Lab.”
Table of Contents
Philip Rosedale (4:20)
Athena (Amy Brady) and AthenaTwin (Amber Dalton) (35:07)
John C. Beck (43:42)
Two week followup interview with AthenaTwin (46:34)
(58:00 40mb mp3 file.)