This is an archive edition of an interview I did with Maria Bailey, author of Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology and Trillion-Dollars Moms: Marketing to a New Generation of Mothers
We discuss how to reach mom’s today and how they use technology to make their lives easier.
This interview is part of a series I did during my last days at GSD&M. We had the idea of interviewing GSD&M’s Best in Class Partners and making those interviews into a podcast. I did the interviewing and editing; it’s my voice you hear on the tape. GSD&M owns the copyright on this material, not I, so contact them with questions. You can find out more about GSD&M’s Best In Class Partner Program at Free Radical.

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